Elevating Footwear with Timeless Quality

PALIK isn’t just another footwear label; it’s a dedication to unparalleled artistry and enduring elegance. Amidst a sea of mass-produced, low-grade shoes flooding the market, PALIK stands tall as a beacon of excellence, committed to utilizing only the finest materials and cutting-edge techniques to curate sophisticated leather footwear that transcends trends.

In a world where consumers often find themselves paying exorbitant prices for shoes lacking in quality, ethics, and longevity, PALIK emerged with a mission to rewrite this narrative.

Founded in the UK in 2020 by Saba Donyavi, PALIK represents the epitome of premium footwear craftsmanship. Saba’s vision for the brand was ignited by her unwavering pursuit of the highest quality footwear, a dedication to continual refinement, and a steadfast commitment to sustainable practices. The inspiration behind Saba’s venture into the footwear industry stems from her father, whose passion for footwear and skilled apprenticeship laid the foundation for PALIK’s ethos.

PALIK takes immense pride in its membership in the esteemed British Footwear Association and the honour of being a finalist for the renowned Drapers Footwear Award in 2023, underlining their unwavering dedication to excellence.

Their legacy is defined by meticulous craftsmanship, featuring seven-layered insoles for unparalleled comfort and support, and an anti-bacterial midsole for optimal hygiene. Even the packaging exudes luxury, ensuring an unforgettable unboxing experience.

PALIK isn’t just a brand; it’s a commitment to timeless quality and sophistication.


Exquisite Footwear, Where Sophistication Meets Craftsmanship

Nestled in the heart of the vibrant UAE, Hoog stands as a beacon of excellence in the realm of footwear, crafting a legacy where sophistication seamlessly intertwines with masterful craftsmanship.

For over a decade, Hoog has been at the forefront of the private labeling industry, serving as a trusted partner for numerous brands embarking on the journey of creating distinctive product portfolios and cultivating loyal clientele from the ground up.

At Hoog, we don’t just provide shoes; we curate experiences. With a wealth of experience spanning more than ten years in the shoe export domain, we offer unparalleled insights, analytics, and expertise essential for the realization of a successful footwear brand. Our comprehensive suite of services encompasses everything from meticulous business planning to product manufacturing, ensuring that every step of your brand’s journey is marked by precision and excellence.

As one of the most reliable shoe suppliers in the market, Hoog is committed to delivering nothing short of excellence. We understand that every brand is unique, and as such, we tailor our services to meet the distinct needs and aspirations of each client. From conceptualization to distribution, our dedicated team of experts is with you every step of the way, leveraging our extensive experience in product development, line merchandising, sourcing, and distribution to transform your vision into reality.

Our mission at Hoog is simple yet profound: to empower individuals to discover and acquire their dream shoes. We believe that the selection and purchase of shoes should be more than just a transaction; it should be a journey of self-expression, creativity, and personal fulfillment. Through our curated collections, we seek to capture the essence of individual style, offering a diverse range of designs that speak to the unique tastes and preferences of our discerning clientele.

At Hoog, we invite you to step into a world where elegance meets innovation, where every pair of shoes tells a story, and where the pursuit of perfection knows no bounds.


A fashion footwear brand born out of love for fine and unique luxury handcrafted jutties

In the world of fashion, there exists a brand that epitomizes elegance and comfort: DAZZLE. Founded by Sarah Asif Rana in 2018, Dazzle by Sarah quickly became a symbol of sophistication, blending stunning designs with unparalleled comfort in luxury handcrafted juttis.

Dazzle’s mission is simple yet profound: to empower women to express their unique style statements with lightweight, durable juttis. Through meticulous craftsmanship, Dazzle seamlessly merges the charm of intricate dabka work with the rich heritage of Punjabi traditional juttis, creating masterpieces that exude opulence and allure.

Each pair of Dazzle juttis tells a captivating tale of romance and mystery, woven with delicate needle and thread, adorned with the shimmering hues of silk, silver, and gold. With Dazzle’s magic gracing their feet, women step out into the world ready to embark on extraordinary adventures with confidence and grace.

For those who seek to elevate their fashion journey, Dazzle by Sarah stands as a beacon of timeless elegance and impeccable craftsmanship, inviting you to discover the transformative power of luxury footwear. Let Dazzle be your partner in style as you step into a world of unparalleled sophistication.

“I have always been fond of our culturally-rich history. Thus, I used to contemplate on ways to keep our roots alive. That is when the idea of creating traditional footwear with a twist to display boundless cultural emotions came to mind. Taking inspiration from our roots, I combine the ancient charms with the modern artwork to help women revitalize fashion footwear. The main stance was to bring women the comfort that they so desire. Now I move forward with utmost commitment, using feedback from my customers to create unique juttis that can empower women and add comfort to their daily life,” says CEO Sarah Asif Rana.

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